Manchester Unlimited
Manchester Unlimited
Regular price
Checking stock...
Regular price
Checking stock...
Summary
Manchester United is one of the world's most profitable sporting organizations. The original stock market flotation was intended to raise funds for a new stand. Instead the CEO took the opportunity to turn the club into a mean marketing operation.
The feel-good place to buy books
- Free delivery in Ireland
- Supporting authors with AuthorSHARE
- 100% recyclable packaging
- Proud to be a B Corp – A Business for good
- Buy-back with Ziffit
Manchester Unlimited by Mihir Bose
Manchester United is one of the world's most profitable sporting organizations. The original stock market flotation was intended to raise funds for a new stand. Instead the CEO took the opportunity to turn the club into the meanest marketing operation in European sport, by exploiting to the full the brand name of Manchester United. Recently, it was the subject of a #625 million mega bid by Rupert Murdoch's BSkyB. Today, the stockmarket values Manchester United PLC at one billion, the first time a football club has reached such heights. This book examines the incredible success of the club. Through exclusive interviews with the leading characters, the author reveals how United so transformed itself that it is now virtually in a league of its own, on and off the pitch. The book is as much about the recent transformation of Manchester United into a money-making machine as it is about football in general and the money which has poured into the game in the past five years.
The Sun An explosive book! The Financial Times Bose does an excellent job in interweaving the clubs's history and its remarkable development as a commercial enterpriseMirror Edwards is furious that a new book, Manchester Unlimited, has quoted him as calling his manager a troublemaker and useless with money.
Mihir Bose is an award-winning author and journalist and senior columnist for the 'Daily Telegraph'. A journalist for 25 years, he turned to his first love immediately after qualifying as a chartered accountant. This is his twentieth book. His others range from an award-winning history of Indian cricket to controversial biographies and business studies. He lives in London next dor to Lords but his sporting loves mean that he can often be found looking for the results from the Oval and White Hart Lane.
| SKU | Unavailable |
| ISBN 13 | 9781587990373 |
| ISBN 10 | 1587990377 |
| Title | Manchester Unlimited |
| Author | Mihir Bose |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Cengage Learning, Inc |
| Year published | 2004-01-01 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |