Market a la Mode

Market a la Mode by Erin Mackie

In Market a la Mode, Erin Mackie examines the role that The Tatler and The Spectator, two eighteenth-century British lifestyle magazines, played in the growth of fashion and how they influenced their readers. She traces the commercial context in which they operated, focusing on the processes of commodification, fetishization, and revisions of gender identity. Mackie's study makes clear that fashion publications, far from being commentaries on passing trends, assumed a leading role in defining women's legitimate sphere of activities as well as in the development of commerce as recreation.

This book deserves the widest possible audienceIts ultimate goal is no less than the full excavation of the modern, gendered, bourgeois subject. After reading this book, it is impossible to shop, drink coffee, or even read the newspaper without critical reflection on how these activities contribute to our deepest sense of self. Rooted in the eighteenth century, Market a la Mode can show us who we are and how we came to be. -- Beth Kowaleski-Wallace Modern Philology Upper-division undergraduates through faculty will find... this thoughtful well-researched work... useful. Choice This is an impressive work of synthesis and argument, an important contribution to the burgeoning field of cultural materialism in eighteenth-century studies. -- Ros Ballaster Review of English Studies

Erin Mackie is senior lecturer in the English department at the University of Canterbury, Christchurch, Aotearoa New Zealand.

SKU	Unavailable
ISBN 13	9780801872532
ISBN 10	0801872537
Title	Market a la Mode
Author	Erin Mackie
Condition	Unavailable
Binding Type	Paperback
Publisher	Johns Hopkins University Press
Year published	2003-03-12
Number of pages	328
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable