Market-Based Management by Roger Best

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Market-Based Management by Roger Best

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Market-Based Management by Roger Best

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

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SKU Unavailable
ISBN 13 9781292020396
ISBN 10 1292020393
Title Market-Based Management
Author Roger Best
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2013-07-24
Number of pages 512
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable