Market-Based Management by Roger J Best

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Market-Based Management by Roger J Best

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Summary

For courses in Marketing Management and Marketing Strategy. Using an applied approach that focuses on market orientation, marketing strategy, and market-based management, this text details the connections between a market-driven strategy, customer-value, and profitable growth.

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Market-Based Management by Roger J Best

For courses in Marketing Management and Marketing Strategy. Using an applied approach that focuses on market orientation, marketing strategy, and market-based management, this text details the connections between a market-driven strategy, customer-value, and profitable growth.

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SKU Unavailable
ISBN 13 9780130145468
ISBN 10 0130145467
Title Market-Based Management
Author Roger J Best
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 2000-02-23
Number of pages 416
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.