Marketing Communications by Chris Fill

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Marketing Communications by Chris Fill

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Summary

This updated edition features new chapters in all areas of marketing communications. It has been reorganized into three parts: contexts; contents; and processes.

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Marketing Communications by Chris Fill

There are numerous practitioner-based books that tell readers how to do marketing communications. This book seeks to provide an alternative, perhaps more challenging perspective to the subject, being written from an academic perspective. It seeks to bring together aspects of both marketing and corporate communications on the basis that relationship marketing principles will continue to be the dominant paradigm. Instructor's Manual with PowerPoint Slides (0-13-010220-2).

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Paul Baines is Reader in Marketing and Director, MSc Strategic Marketing, in the School of Management at Cranfield University.

Chris Fill is Founder and Managing Director of Fill Associates and a former Principal Lecturer in Marketing in the Portsmouth Business School at the University of Portsmouth.

Kelly Page is Lecturer in Marketing and Strategy in the Cardiff Business School at the University of Cardiff.

SKU Unavailable
ISBN 13 9780130102294
ISBN 10 0130102296
Title Marketing Communications
Author Chris Fill
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 1998-11-11
Number of pages 680
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable