Marketing Communications by Chris Fill

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Marketing Communications by Chris Fill

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Marketing Communications by Chris Fill

In addition to an extensive theoretical foundation, the sixth edition of Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands from around the world, plus invaluable support from the Institute of Practitioners in Advertising, this book provides a unique blend of the theory and practice of brand communications. Chris Fill's book continues to be the definitive text for undergraduate and postgraduate students in marketing, business studies and other marketing-related programmes. It is also recognised as an invaluable complement for professional students, including those studying with the Chartered Institute of Marketing.

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Paul Baines is Reader in Marketing and Director, MSc Strategic Marketing, in the School of Management at Cranfield University.

Chris Fill is Founder and Managing Director of Fill Associates and a former Principal Lecturer in Marketing in the Portsmouth Business School at the University of Portsmouth.

Kelly Page is Lecturer in Marketing and Strategy in the Cardiff Business School at the University of Cardiff.

SKU Unavailable
ISBN 13 9780273770541
ISBN 10 0273770543
Title Marketing Communications
Author Chris Fill
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2013-04-25
Number of pages 864
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.