Marketing Management, An Asian Perspective
Marketing Management, An Asian Perspective
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Marketing Management, An Asian Perspective by Philip Kotler
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. .| SKU | Unavailable |
| ISBN 13 | 9781292089584 |
| ISBN 10 | 129208958X |
| Title | Marketing Management, An Asian Perspective |
| Author | Philip Kotler |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Pearson Education Limited |
| Year published | 2017-10-09 |
| Number of pages | 958 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |