Marketing Management by Philip Kotler

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Marketing Management by Philip Kotler

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Summary

This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.

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Marketing Management by Philip Kotler

This eighth edition highlights developments and trends in global marketing. It emphasizes teamwork and introduces new perspectives in market planning, offering examples of creative, market-focused and customer-driven action. It also underscores the importance of the new technologies.

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SKU Unavailable
ISBN 13 9780130980052
ISBN 10 0130980056
Title Marketing Management
Author Philip Kotler
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 1993-11-01
Number of pages 800
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable