Marketing Management by Philip Kotler

  •
1 1

Marketing Management by Philip Kotler

Checking stock...
Checking stock...
Summary

Reflecting trends and developments in global marketing, this edition emphasizes the importance of teamwork between marketing and other aspects of a business. It stresses the importance of computers, telecommunications and other new technologies in improving market planning and performance.

The feel-good place to buy books
  • Free delivery in Ireland
  • Supporting authors with AuthorSHARE
  • 100% recyclable packaging
  • Proud to be a B Corp – A Business for good
  • Buy-back with Ziffit

Marketing Management by Philip Kotler

The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. Kloter underscores the importance of computers, telecommunications and other new technologies in improving marketing planning and performance.

You might also like

SKU Unavailable
ISBN 13 9780132613637
ISBN 10 0132613638
Title Marketing Management
Author Philip Kotler
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 1996-08-01
Number of pages 832
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable