Marketing Organization by Nigel Piercy

Marketing Organization by Nigel Piercy

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:

• The study of the organisational location and positioning of the marketing function
• The analytical perspectives of information-processing theories of organisation
• The relationship between structure and information
• Organisational processes

Nigel F Piercy BA, MA, PhD, DLitt, FCIM is one of the best-known business school academics in marketing and strategy in the UK. He is Professor of Marketing and Strategy at Warwick Business School. He was previously professor of strategic marketing at Cranfield School of Management, where he was
head of the marketing group. His research interests are in strategic marketing, most recently emphasizing the sales/marketing interface and the impact of strategic customers on buyer-seller relationships. Nigel has published twenty books and written around 300 articles and papers appearing in the
management literature throughout the world. Nikala Lane is Associate Professor of Marketing at Warwick Business School.

SKU	Unavailable
ISBN 13	9780046582456
ISBN 10	0046582452
Title	Marketing Organization
Author	Nigel Piercy
Condition	Unavailable
Binding Type	Hardback
Publisher	HarperCollins Publishers
Year published	1985-03-07
Number of pages	224
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable