Mayes' Midwifery by Mary Mayes
Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.
| SKU | Unavailable |
| ISBN 13 | 9780702012365 |
| ISBN 10 | 070201236X |
| Title | Mayes' Midwifery |
| Author | Mary Mayes |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Elsevier Health Sciences |
| Year published | 1988-02-01 |
| Number of pages | 576 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |