Merchants and Manufacturers by Glenn Porter

Merchants and Manufacturers by Glenn Porter

Regular price
Checking stock...
Regular price
Checking stock...
Summary

A unique account of the rise of modern marketing in 19th-century America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution. “No one has so carefully delineated the transition from the old mercantile to the new industrial world.”—Choice.

The feel-good place to buy books
  • Free delivery in Ireland
  • Supporting authors with AuthorSHARE
  • 100% recyclable packaging
  • Proud to be a B Corp – A Business for good
  • Buy-back with Ziffit

Merchants and Manufacturers by Glenn Porter

In its transformation from an agrarian to an industrial economy, the United States saw a fundamental change in the marketing of manufactured goods during the 19th century. Changes in distribution were at least as important as changes in production, as the authors demonstrate in this unique account of the rise of modern marketing. Their focus is on iron, tobacco, railway supplies, and perishable goods, and they show how rising industrial capacity, the concentration of markets, and advancing technology forced new methods of distribution and the decline of independent merchants and wholesalers. By the beginning of the 20th century the outlines of a new economic order had emerged, one in which the modern corporation became the dominant institution. "A splendid study in business history. And it is business history of the best kind, that which relates changes in business organizations and practice to the mainstream of economic development."—Journal of Southern History. "No one before Porter and Livesay has so carefully delineated the transition from the old mercantile to the new industrial world…A good book about an important subject."—Choice.
A splendid study in business history* Journal of Southern History *
No one...has so carefully delineated the transition from the old mercantile to the new industrial world. A good book about an important subject. * CHOICE *
A most valuable study, carefully researched and well documented, a book that will long stand on its own. -- Harry N. Schieber * Journal of American History *
Glenn Porter is director of the Hagley Museum and library in Wilmington, Delaware, author of The Rise of Big Business, 1860–1910, and editor of the Encyclopedia of American Economic History. Harold C. Livesay is Clifford A. Taylor Professor of Liberal Arts at Texas A & M University and author of Andrew Carnegie and the Rise of Big Business and American Made.
SKU Unavailable
ISBN 13 9780929587103
ISBN 10 0929587103
Title Merchants and Manufacturers
Author Glenn Porter
Condition Unavailable
Binding Type Paperback
Publisher Ivan R Dee, Inc
Year published 1989-08-01
Number of pages 272
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.