Never Mind the Sizzle...Where's the Sausage?

Never Mind the Sizzle...Where's the Sausage? by David Taylor

Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

"Taylor..passes on his wisdom in the style of a story…giving tips on creating a successful brand along the way." (Artisan, September 2007)

"A funny story cooked up inside a marketing book"  (Roe Valley Sentinel & Londonderry Sentinel, Wednesday 21st November 2007)

David Taylor is one of the world's 50 most important marketing thinkers’ according to the CIM. He is the author of three books on branding published by John Wiley: The brandgym, Brand Stretch and brand vision. David is the founder and Managing Partner of the brandgym, a consultancy that coaches teams to create a clear brand vision and the action plan to turn this into growth. He has led brand vision projects for many top brands including Hellmann's, T-Mobile, Persil and Bertolli.

SKU	Unavailable
ISBN 13	9781841127699
ISBN 10	1841127698
Title	Never Mind the Sizzle...Where's the Sausage?
Author	David Taylor
Condition	Unavailable
Binding Type	Paperback
Publisher	John Wiley and Sons Ltd
Year published	2007-09-07
Number of pages	168
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable