The New Rules of Marketing and PR
The New Rules of Marketing and PR
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Summary
Suitable for marketers, this book shows how to leverage the potential that Web-based communication offers their businesses. It includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
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The New Rules of Marketing and PR by David Meerman Scott
This book is suitable for marketers. "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
This is the first to explain the options in a way I find non-tech growth company executives can understand (GulfNewscom, April 8th 2009)
David Meerman Scott is an award-winning marketing strategist, best-selling author, conference speaker, and seminar leader.
| SKU | Unavailable |
| ISBN 13 | 9780470379288 |
| ISBN 10 | 0470379286 |
| Title | The New Rules of Marketing and PR |
| Author | David Meerman Scott |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | John Wiley and Sons Ltd |
| Year published | 2008-10-01 |
| Number of pages | 320 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |