One Click by Richard L Brandt

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One Click by Richard L Brandt

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One Click by Richard L Brandt

An insightful look at how Amazon really works and how its founder and CEO makes it happen Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail. Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.

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Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com
SKU Unavailable
ISBN 13 9781591845850
ISBN 10 1591845858
Title One Click
Author Richard L Brandt
Condition Unavailable
Binding Type Paperback
Publisher Portfolio
Year published 2012-12-31
Number of pages 240
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable