Persuading Aristotle
Persuading Aristotle
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Summary
In this text the author explains how the principles of persuasion taught by Aristotle in the Lyceum of Ancient Greece can be used today. He presents the principles that can be used every time it is necessary to influence someone else's view.
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Persuading Aristotle by Peter Thompson
In this text the author explains how the principles of persuasion taught by Aristotle in the Lyceum of Ancient Greece - ethos, logos and pathos - can be used today. He presents the principles that can be used every time it is necessary to influence someone else's view. He shows readers how to draw upon the logic of their argument, their empathy with an audience, their imagination and credibility in order to persuade different types of listeners.| SKU | Unavailable |
| ISBN 13 | 9780749430115 |
| ISBN 10 | 0749430117 |
| Title | Persuading Aristotle |
| Author | Peter Thompson |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Kogan Page Ltd |
| Year published | 1999-06-01 |
| Number of pages | 224 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |