Pricing: Making Profitable Decisions by Kent Monroe

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Pricing: Making Profitable Decisions by Kent Monroe

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Summary

Combining marketing and economic principles, this edition provides a basis for analyzing pricing alternatives within legal and corporate constraints. It explains the economic underpinnings of pricing decisions. Examples from AOL, PepsiCo, and Boeing help understand topics such as supply and demand, quality perception, and price premiums.

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Pricing: Making Profitable Decisions by Kent Monroe

Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.

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Kent Monroe is a professor at the University of Illinois.
SKU Unavailable
ISBN 13 9780072528817
ISBN 10 0072528818
Title Pricing: Making Profitable Decisions
Author Kent Monroe
Condition Unavailable
Publisher Mcgraw-Hill/Irwin
Year published 2002-10-16
Number of pages 688
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable