Principles and Practice of Marketing
Principles and Practice of Marketing
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Summary
Useful for all marketing students, this book demonstrates the essential marketing principles. It is also suitable for introductory marketing modules at undergraduate or MBA level.
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Principles and Practice of Marketing by David Jobber
Principles & Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.
David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.
| SKU | Unavailable |
| ISBN 13 | 9780077114152 |
| ISBN 10 | 0077114159 |
| Title | Principles and Practice of Marketing |
| Author | David Jobber |
| Condition | Unavailable |
| Binding Type | Multiple-component retail product |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2006-12-16 |
| Number of pages | 976 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |