Principles and Practice of Marketing by David Jobber

Principles and Practice of Marketing by David Jobber

Principles & Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research. Free Vital Source Digital Textbook included in this package Utilising the Vital Source platform, McGraw-Hill/Open University Press are making a number of key titles available in a digital format. Using this platform, students are able to truly personalise their book. The student can highlight important sections of the book during the course or in preparation for an exam. Students can also make notes and attach them directly to the book content, they also have the option to share notes with classmates to further improve their understanding. And that's not all. Instructors will also have access to the digital version which allows them to add their own notes to the book for students to view. Instructors can also set questions for their students at specific points in the book to encourage class discussion or as tutorial assignments. If you would like to know more about the books available in this digital format, or would like to see a demonstration, please contact your local representative.

David Jobber is Professor of Marketing at the University of Bradford Business School.

SKU	Unavailable
ISBN 13	9780077122270
ISBN 10	0077122275
Title	Principles and Practice of Marketing
Author	David Jobber
Condition	Unavailable
Binding Type	Multiple-component retail product
Publisher	McGraw-Hill Education - Europe
Year published	2006-12-01
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable