Principles of Marketing, Global Edition by Philip Kotler

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Principles of Marketing, Global Edition by Philip Kotler

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Principles of Marketing, Global Edition by Philip Kotler

For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.

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SKU Unavailable
ISBN 13 9781292341132
ISBN 10 1292341130
Title Principles of Marketing, Global Edition
Author Philip Kotler
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2020-05-29
Number of pages 736
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable