Product Development Performance by Takahiro Fujimoto

Product Development Performance by Takahiro Fujimoto

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Summary

The culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products, this book focuses is the impact of strategy, organization, and management on product development.

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Product Development Performance by Takahiro Fujimoto

This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy. This book represents a lengthy study of product development in the world motor car industry, provides detailed information on how the Japanese came to dominate the motor car industry and describes what manufacturers must do to regain competitiveness.

Jean-Jacques Chanaron CNRS Director, GERPISA and CSU-IRESCO, Paris, France. Takahiro Fujimoto (University of Tokyo, Japan). Daniel M.G. Raff (Wharton School, USA).

SKU Unavailable
ISBN 13 9780875842455
ISBN 10 0875842453
Title Product Development Performance
Author Takahiro Fujimoto
Condition Unavailable
Binding Type Hardback
Publisher Harvard Business School Publishing
Year published 1991-02-01
Number of pages 350
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.