Project Management in New Product Development by Bruce Barkley

Project Management in New Product Development by Bruce Barkley

Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Turn Innovative Ideas into Products and Services—and Manage and Control Them Using Project Management Tools The first book to integrate project management and product development, Project Management in New Product Development shows you how to manage the translation of ideas into new products and services and get them to market cheaper, better, and faster using advanced project management tools and techniques. Packed with detailed case studies and illustrations, this unique book explains how to move new products and services quickly from concept to product to market as a managed and seamless process free of problems and delays. This project tool also shows how to ensure that bad products are stopped at gateway points, before they become product and project failures. Project Management in New Product Development features: The first integrated treatment of project management and new product development designed for modern, globallyoriented firms Numerous case studies covering software, technology, electronics, construction, telecommunications, military, and aerospace 150 informative tables, figures, and graphics

Bruce Barkley (Cummings, GA) is a project management consultant and a facility member at the Kellog Graduate School of Management.

SKU	Unavailable
ISBN 13	9780071496728
ISBN 10	0071496726
Title	Project Management in New Product Development
Author	Bruce Barkley
Condition	Unavailable
Binding Type	Hardback
Publisher	McGraw-Hill Education - Europe
Year published	2007-12-16
Number of pages	397
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.