Purple Cow, New Edition by Seth Godin

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Purple Cow, New Edition by Seth Godin

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Purple Cow, New Edition by Seth Godin

The cult classic that revolutionized marketing by teaching businesses that you're either remarkable or invisible.

Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.

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SKU Unavailable
ISBN 13 9781591843177
ISBN 10 1591843170
Title Purple Cow, New Edition
Author Seth Godin
Condition Unavailable
Binding Type Hardback
Publisher Penguin Putnam Inc
Year published 2009-11-12
Number of pages 224
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.