Pyramid Principle, The by Barbara Minto

Pyramid Principle, The by Barbara Minto

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Summary

PRESENT YOUR THINKING SO CLEARLY THAT THE IDEAS JUMP OFF THE PAGE AND INTO THEREADER'S MIND. The Pyramid Principle is the international best-seller on how to produce crisp, clear, compelling business writing. Tens of thousands of people worldwide have benefited from former McKinsey consultant Barbara Minto's famous Pyramid Principle. Can your writing do without it?

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Pyramid Principle, The by Barbara Minto

GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT. The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing. Join the tens of thousands of people worldwide who have benefited from Barbara Minto's technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader. Can your writing do without it?

Barbara Minto holds an MBA from the Harvard Business School. Her course reflects insights drawn from more than 30 years of conducting courses worldwide at major consulting firms and corporations. The phrase “Take this and make it Minto” is common in many of these organizations and the Minto Pyramid Principle is considered the ‘lingua franca' for serious-minded professionals, especially those who want to be listened to and earnestly wish to advance their careers.


 

SKU Unavailable
ISBN 13 9781292372266
ISBN 10 1292372265
Title Pyramid Principle, The
Author Barbara Minto
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2021-03-23
Number of pages 240
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable