Researching Business and Management
Researching Business and Management
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Summary
This is an introductory text on the process of research in business and management. Enables undergraduate and MBA students to develop the skills to carry out figorous tresearch, using a structured approach, from defining the research question, to the selection of method and finally producing a report.
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Researching Business and Management by Kate Blackmon
This is an introductory text on the process of research in business and management. It will enable undergraduate, taught postgraduates and MBA students to develop the skills to carry out rigorous research, using a structured approach to the research process from defining the research question, through the selection of methods, to producing a final report. The authors' style is friendly and supportive, occasionally humorous, and they acknowledge the chaos, uncertainty and sometimes complexity inherent in research projects. Research methodologies are explained with great clarity, relating theory to practice throughout. There is a comprehensive website to accompany this text including both lecturer and student resources. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/maylorblackmon/index.htm
HARVEY MAYLOR is Lecturer at the School of Management, University of Bath, UK. He is also the author of Project Management, 2nd edition (Pearson). KATE BLACKMON is Lecturer in Operations Management at the Said Business School, Oxford, UK. She has previously worked at the University of Bath School of Management, the London Business School, and the International Institute for Management Development (IMD) in Lausanne, Switzerland.
| SKU | Unavailable |
| ISBN 13 | 9780333964071 |
| ISBN 10 | 0333964071 |
| Title | Researching Business and Management |
| Author | Kate Blackmon |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Palgrave Macmillan |
| Year published | 2005-04-21 |
| Number of pages | 496 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |