Robert Shipboy MacAdam by A J Hughes

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Robert Shipboy MacAdam by A J Hughes

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Robert Shipboy MacAdam by A J Hughes

This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO's status as the world's largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters' in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children's popular culture market alike.

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SKU Unavailable
ISBN 13 9780853896982
ISBN 10 0853896984
Title Robert Shipboy MacAdam
Author A J Hughes
Condition Unavailable
Binding Type Paperback
Publisher The Institute of Irish Studies
Year published 1998-11-30
Number of pages 204
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.