Rockonomics by Alan B Krueger

Rockonomics by Alan B Krueger

Alan Krueger, the former chairman of the President's Council of Economic Advisers, uses the music industry, from rock artists to music executives, from managers to promoters, as a way in to explain the principles of economics, and the forces shaping our economic lives.

As economists recognize, the music industry is often a leading indicator of today's economy; it is among the first to be disrupted by the latest wave of technology, and examining the ins and outs of how musicians create and sell new songs, and plan concert tours, offers valuable lessons for what is in store for businesses and employees in other industries that are struggling to adapt.

Drawing on interviews with leading band members, music executives, managers, promoters, and the latest data on revenues, royalties, tour dates and merchandise, Rockonomics takes readers backstage to show how the music industry really works--who makes money and how much, and how the economics of the music industry has undergone a radical transformation over the last twenty years.

Before digitalization, and the ability to stream music over the internet, rock musicians made the bulk of their income from record sales. Today, income from selling songs has plummeted even for superstars like Taylor Swift; the real money nowadays is derived from concert sales. In 2016, for example, Billy Joel earned $212.4 million from his live performances, and less than one million from record sales and streaming. Even Paul McCartney, who has written and recorded more number one songs than anyone in music history, today earns 93 percent of his income from live concerts. Krueger tackles common questions: How does a song become popular? And how does a new artist break out in today's winner take all economy?

ALAN B.KRUEGER was a former chairman of President Obama's Council of Economic Advisers and the James Madison Professor of Political Economics at Princeton University. He was also the US Treasury's assistant secretary for economic policy and chief economist. The Treasury Department is a government agency. The Moynihan Prize was awarded to him.

SKU	Unavailable
ISBN 13	9781524763718
ISBN 10	1524763713
Title	Rockonomics
Author	Alan B Krueger
Condition	Unavailable
Binding Type	Hardback
Publisher	Currency
Year published	2019-06-04
Number of pages	336
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.