Services Marketing by Christopher H Lovelock

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Services Marketing by Christopher H Lovelock

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Services Marketing by Christopher H Lovelock

The fundamentals of services marketing presented in a strategic marketing framework.   Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.   The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

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SKU Unavailable
ISBN 13 9780136107217
ISBN 10 0136107214
Title Services Marketing
Author Christopher H Lovelock
Condition Unavailable
Binding Type Hardback
Publisher Pearson Education (US)
Year published 2010-03-18
Number of pages 648
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.