Store Design and Visual Merchandising: Creating Store Space That Encourages Buying by Claus Ebster

Store Design and Visual Merchandising: Creating Store Space That Encourages Buying by Claus Ebster

Draws on both the research literature and the author's experience as a marketing consultant and consumer researcher. This book offers the interested reader a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales.

Claus Ebster is an associate professor of marketing and business administration at the University of Vienna and president of Market Mentor, a consulting company specializing in marketing strategy, consumer research and store design. As a researcher, Claus Ebster has focused on studies related to store design, environmental psychology, merchandising and sales techniques, which he has published in international academic marketing journals. As an educator, he has for over a decade taught courses in store design, consumer behavior, marketing research and marketing strategy. Marion Garaus is a research assistant at the University of Vienna. She holds an MA from the Vienna University of Economics and Business and is currently working toward a PhD at the University of Vienna. Her field of research is consumer behavior.

SKU	Unavailable
ISBN 13	9781606490945
ISBN 10	160649094X
Title	Store Design and Visual Merchandising: Creating Store Space That Encourages Buying
Author	Claus Ebster
Condition	Unavailable
Binding Type	Paperback
Publisher	Business Expert Press
Year published	2011-09-16
Number of pages	216
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable