Strategic Management by Fred R David

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Strategic Management by Fred R David

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Strategic Management by Fred R David

For undergraduate/graduate-level courses in Strategic Management, Strategy, and Business Policy. Communicating both the excitement and value of strategic management, this popular, lively and conversational text reflects the effect our rapidly changing world has on strategic management theory and practice. Designed in functional four-color, it offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter—globalization, the natural environment, and e-commerce. Numerous Experiential Exercises—and the most up-to-date compilation of real-world company cases ever assembled in a business policy text—provide an unparalleled hands-on approach to state-of-the-art strategic management concepts and techniques for achieving competitive advantage in today's dynamic business environment.

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SKU Unavailable
ISBN 13 9780130269959
ISBN 10 0130269956
Title Strategic Management
Author Fred R David
Condition Unavailable
Binding Type Hardback
Publisher Pearson Education (US)
Year published 2000-12-12
Number of pages 768
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable