Strategic Management by Fred R David

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Strategic Management by Fred R David

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Strategic Management by Fred R David

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases. The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.

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SKU Unavailable
ISBN 13 9780136120988
ISBN 10 0136120989
Title Strategic Management
Author Fred R David
Condition Unavailable
Publisher Prentice Hall
Year published 2010-02-28
Number of pages 704
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable