The Strategy and Tactics of Pricing by Thomas T Nagle

The Strategy and Tactics of Pricing by Thomas T Nagle

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing  provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

“The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability”

Scott Heekin-Canedy

President and General Manager

The New York Times

 

“…a roadmap to profitable growth, this book helps you put the theories into

practice and deliver measurable results.”

Mark A. Kopelman

Vice President, Strategy and Marketing

RR Donnelley

 

“Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers.”

Keith Bradley, President

Ingram Micro, North America

 

“Most executives name pricing as their major challenge and major weakness.  This book is an answer.  It is full of new ideas and insights.”

Philip Kotler

Northwestern University

 

“For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals.”

Eric Mitchell, President

The Professional Pricing Society

 

 

 

 

 

SKU	Unavailable
ISBN 13	9780131856776
ISBN 10	0131856774
Title	The Strategy and Tactics of Pricing
Author	Thomas T Nagle
Condition	Unavailable
Binding Type	Hardback
Publisher	Taylor & Francis Inc
Year published	2005-12-14
Number of pages	368
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable