Technically Wrong
Technically Wrong
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Summary
A revealing look at how tech industry bias and blind spots get baked into digital products—and harm us all.
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Technically Wrong by Sara Wachter-Boettcher
Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed or why. It’s time we changed that. Many of the services we rely on are full of oversights, biases and downright ethical nightmares. Chatbots that harass women. Sign-up forms that fail anyone who’s not straight. Social media sites that send messages about dead relatives. Algorithms that put more black people behind bars. Technically Wrong takes an unflinching look at the values, processes and assumptions that lead to these problems and more. Wachter-Boettcher demystifies the tech industry, leaving those of us on the other side of the screen better prepared to make informed choices about the services we use—and demand more from the companies behind them.
"The stories [Sara Wachter-Boettcher] tells.. are good, as are the examples she provides of corporate failure." -- The Sunday Times
"This is a powerful read reflecting on the prejudices that lurk within a powerful industry." -- Selected as one of the 25 best books for IT leaders - IT Pro
"This is a powerful read reflecting on the prejudices that lurk within a powerful industry." -- Selected as one of the 25 best books for IT leaders - IT Pro
Sara Wachter-Boettcher runs Rare Union, a consultancy based in Philadelphia, and is the author of Technically Wrong, Design for Real Life, with Eric Meyer, and Content Everywhere. She helps organizations with digital product and content strategy, and speaks at conferences worldwide.
| SKU | Unavailable |
| ISBN 13 | 9780393634631 |
| ISBN 10 | 0393634639 |
| Title | Technically Wrong |
| Author | Sara Wachter-Boettcher |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | WW Norton & Co |
| Year published | 2017-11-10 |
| Number of pages | 240 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |