Thank You for Arguing, Fourth Edition (Revised and Updated) by Jay Heinrichs

Thank You for Arguing, Fourth Edition (Revised and Updated) by Jay Heinrichs

The definitive guide to getting your way, revised and updated with new material on writing, speaking, framing, and other key tools for arguing more powerfully

Cross Cicero with David Letterman and you get Jay Heinrichs.--Joseph Ellis, Pulitzer Prize-winning author of The Quartet and American Sphinx

Now in its fourth edition, Jay Heinrichs's Thank You for Arguing is your master class in the art of persuasion, taught by history's greatest professors, ranging from Queen Victoria and Winston Churchill to Homer Simpson and Barack Obama.

Filled with time-tested secrets for emerging victorious from any dispute, including Cicero's three-step strategy for inspiring action and Honest Abe's Shameless Trick for lowering an audience's expectations, this fascinating book also includes an assortment of persuasion tips, such as:

- The Chandler Bing Adjustment Match your argument to your audience (that is, persuasion is not about you).
- The Belushi Paradigm Before people will follow you, they have to consider you worth following.
- The Yoda Technique Transform a banal idiom by switching the words around.

Additionally, Heinrichs considers the dark arts of persuasion, such as politicians' use of coded language to appeal to specific groups. His sage guide has been fully updated to address our culture of fake news and political polarization.

Whether you're a lover of language books or just want to win more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Warm, witty, and truly enlightening, it not only teaches you how to identify a paraleipsis when you hear it but also how to wield such persuasive weapons the next time you really, really need to get your way. This expanded edition also includes a new chapter on how to reset your audience's priorities, as well as new and improved ArgueLab games to hone your skills.

JAY HEINRICHS spent 25 years as a journalist and publishing executive before becoming a fulltime advocate for the lost art of rhetoric. Since then he s taught persuasion to Fortune 500 companies, Ivy League universities, NASA, and the Pentagon. He is also the author of Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever.

SKU	Unavailable
ISBN 13	9780593237380
ISBN 10	0593237382
Title	Thank You for Arguing, Fourth Edition (Revised and Updated)
Author	Jay Heinrichs
Condition	Unavailable
Binding Type	Paperback
Publisher	Random House USA Inc
Year published	2020-04-21
Number of pages	480
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable