{"product_id":"trendology-book-c-kerns-9781137479556","title":"Trendology","description":"In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49631354487057,"sku":"GOR007597602","price":7.69,"currency_code":"EUR","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50377880699153,"sku":"CIN1137479558G","price":0.0,"currency_code":"EUR","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52587080843537,"sku":"NLS9781137479556","price":24.89,"currency_code":"EUR","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52815788343569,"sku":"CIN1137479558VG","price":0.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1137479558.jpg?v=1751454747","url":"https:\/\/www.worldofbooks.com\/en-ie\/products\/trendology-book-c-kerns-9781137479556","provider":"World of Books ","version":"1.0","type":"link"}