Windows: The Art of Retail Display
Windows: The Art of Retail Display
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Summary
A selection of window displays from New York to Paris, with examples ranging from world-famous stores to tiny shops. The book examines the use of space and props, lighting, styling, colour, mannequins, seasonal windows, the promotion of specific products, and windows on tight budgets.
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Windows: The Art of Retail Display by Portas
Shop windows bring glamour, fun, theatre and arts to the streets, a visible 24-hour expression of the store's image, brand and inspiration. Mary Portas brings her personal experience and insight to this selection of window displays. From New York to Paris, from San Francisco to Tokyo, her examples range from world-famous stores to tiny, little-known shops. A guide to the subject, this book examines the best use of space and props; the effect of lighting; the essence of styling; the potential of colour; the key role of mannequins; special characteristics of seasonal windows, and of tactical windows for the promotion of specific products; and how to achieve miracles on tight budgets. The book, illustrated with colour photographs, should be useful for anyone concerned professionally with retailing, design and visual communication.
'Informative, beautifully produced and wide-ranging' - The Spectator 'Inspirational' - iD 'Crammed with need-to-know information.. a visual feast' - Drapers Record 'An essential purchase for students and professionals of relating, design and visual communication' - International Textiles 'Windows is a book for just looking at, browsing through or for going into with serious intentions of doing business' - The Scotsman
Mary Portas spent seven years as Director of Marketing at Harvey Nichols, London, and now runs her own creative marketing organization, Yellow Door.
| SKU | Unavailable |
| ISBN 13 | 9780500282243 |
| ISBN 10 | 0500282242 |
| Title | Windows: The Art of Retail Display |
| Author | Portas |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Thames & Hudson Ltd |
| Year published | 2001-07-16 |
| Number of pages | 192 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |