Within the practiced skill of the signwriter are elements of design and decoration that have been popular for generations, with roots leading back to ancient gravestones and medieval heraldry. This book takes a fresh look at traditional lettering styles, with all their associated paraphernalia of blocking and shadowing, as well as examining the broader palette of scrolls, ribbons and gold leaf that are still evident on many canal boats, lorries, shop fronts, pubs, and fairgrounds today.