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Starting an iPhone Application Business For Dummies By Aaron Nicholson

Starting an iPhone Application Business For Dummies by Aaron Nicholson

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Summary

How to create a profitable, sustainable business developing and marketing iPhone apps iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively.

Starting an iPhone Application Business For Dummies Summary

Starting an iPhone Application Business For Dummies by Aaron Nicholson

How to create a profitable, sustainable business developing and marketing iPhone apps iPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively. Starting an iPhone Application Business For Dummies provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market. Identifies what goes into a successful iPhone application business Helps you find the market niche your applications can fill, market and promote your business, and build your brand Explains how to develop a pricing strategy, build your applications efficiently, and get them into the App Store Explores finding a sustainable revenue model, including free trials, social media models, ad-based revenue models, and subscription models Demonstrates effective ways to provide service and support to customers Written by a team that combines knowledge of iPhone app development with sound business experience Starting an iPhone Application Business For Dummies can help you turn your ideas into income.

About Aaron Nicholson

Aaron Nicholson is an interactive media designer/developer who has developed online properties for Fox, Warner Brothers, and Disney. Joel Elad covers online store sales for Entrepreneur Magazine and contributes to Smartbiz.com. Damien Stolarz has written books on technology topics from video blogging to car hacks.

Table of Contents

Introduction. Part I: Surveying the Marketplace. Chapter 1: The Wide, Wide World of iPhone App Development. Chapter 2: Understanding the iPhone Platform. Chapter 3: Pricing and Revenue Models. Part II: Pinpointing the Business Offering. Chapter 4: Coming Up with a Winning Idea. Chapter 5: Leveraging Brands, Skills, and Content. Chapter 6: Collaborating Internally and Externally. Chapter 7: Sizing Up the Competition. Part III: Lay the Groundwork. Chapter 8: Registering with Apple. Chapter 9: Understanding the Development Tools. Chapter 10: Staffi ng Your Team. Part IV: Assemble Your iPhone Application. Chapter 11: Building Your Application Specifi cations. Chapter 12: Assembling Your Development Team. Chapter 13: Greenlighting the Budget. Chapter 14: Managing the Development Process. Part V: Market to the Masses. Chapter 15: Capturing Free Publicity. Chapter 16: Building the Buzz. Chapter 17: Promoting Your App with Paid Advertising. Chapter 18: Planning Your Next Project. Part VI: The Part of Tens. Chapter 19: Ten Traits of Highly Successful Applications. Chapter 20: Ten Influential Review Sites. Appendix. Index.

Additional information

GOR004273352
9780470524527
0470524529
Starting an iPhone Application Business For Dummies by Aaron Nicholson
Used - Very Good
Paperback
John Wiley and Sons Ltd
2009-10-27
432
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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