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22 Immutable Laws of Marketing By Al Ries

22 Immutable Laws of Marketing
by Al Ries

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.
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22 Immutable Laws of Marketing Summary


22 Immutable Laws of Marketing by Al Ries

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. Presented with irreverant but honest insights, their advice often flies in the face of conventional but not always successful wisdom. They explore marketing campaigns that have succeeded and those that have failed, why good ideas never lived up to expectations, and offer their own ideas on what would have worked better.

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Additional information

GOR001227147
22 Immutable Laws of Marketing by Al Ries
Al Ries
Used - Very Good
Paperback
HarperCollins Publishers
1994-10-24
160
0006383459
9780006383451
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.