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Winning Results with Google Ad Words Andrew Goodman

Winning Results with Google Ad Words By Andrew Goodman

Winning Results with Google Ad Words by Andrew Goodman


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Condition - Very Good
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Summary

With thousands of links for every search, the chances of your products being found online are slimmer than a needle. This book helps you pinpoint your marketing message. It reveals AdWord essentials, how to bid for and win the keywords you want, how to track your results, and more.

Winning Results with Google Ad Words Summary

Winning Results with Google Ad Words by Andrew Goodman

Don't get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there's good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords. You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.

About Andrew Goodman

Andrew Goodman (Toronto, Canada) moderates I-Search, a leading discussion list dedicated to search engine marketing with more than 17,000 members. He is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns. Clients range from startups to Fortune 500 advertisers. In 1999, Goodman co-founded Traffick.com, an acclaimed guide to portals which foresaw the rise of trends such as paid search and semantic analysis, and soon after, found the intersection of Internet search and new-economy productivity to be all-consuming passions. Traffick.com gets more than 35,000 unique visitors per month. In 2002, he authored (e-book) 21 Ways to Maximize ROI on Google AdWords, a practical handbook which has been put into practice by thousands of advertisers. He is a frequent speaker at industry conferences and in the past year has been widely quoted in the business press, including: Fortune, Small Business, New Media Age, Reuters, CBS MarketWatch, Bloomberg Markets, The New York Times, BusinessWeek, the Globe and Mail.

Table of Contents

Part I: The AdWords Game: How to PlayCh. 1. Reaching Customers Through AdWords: First PrinciplesCh. 2. AdWords BasicsPart II: Intermediate-Level StrategiesCh. 3. Keyword Selection and Bidding: Tapping into Powerful AdWords FeaturesCh. 4. Writing Winning AdsPart III: Advanced ConceptsCh. 5. Big-Picture Planning and Making the Case to the BossCh. 6. Advanced Methodologies & TopicsPart IV: Increasing Return on Investment Ch. 7. Tracking Users After They ClickCh. 8. Increasing Conversion RatesCh. 9. Special TopicsPart V: Online Marketing Trends: Where Google Fits In Now and LaterCh. 10. How Big is This Market? The Rapid Rise of Paid SearchCh. 11. How Google Entered the Advertising MarketCh. 12. The Future of Online TargetingCh. 13. Leverage Your Brand OnlineCh. 14. Beyond Retail: Benefits of eBay B2BCh. 15. Create New Markets

Additional information

GOR001273988
9780072257021
0072257024
Winning Results with Google Ad Words by Andrew Goodman
Used - Very Good
Paperback
McGraw-Hill Education - Europe
20050916
376
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

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