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Modern Business Administration By Appleby

Modern Business Administration
by Appleby

In Stock
$5.99
The sixth edition of this popular introductory text on business administration and management has been fully updated to incorporate the latest issues.
5 in stock

Modern Business Administration Summary


Modern Business Administration by Appleby

The sixth edition of this popular introductory text on business administration and management has been fully updated to incorporate the latest issues. In maintaining the successful formula of the fifth edition, it is still the best British text on the market and remains on the recommended reading lists for many courses.
User-friendly in its approach, this text covers a wide range of issues including small business, ethics, total quality management and women in management.

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Table of Contents


PART 1 MANAGEMENT PRINCIPLES
1. Nature of Management
2. Business and its External Environment
3. Corporate Strategy and Planning
4. Organizing
5. Directing
6. Controlling
PART 2 MANAGEMENT IN ACTION
7. Marketing and Sales Management
8. Production
9. Human Resource Management
10. Administrative Management

Additional information

GOR001251060
Modern Business Administration by Appleby
Appleby
Used - Very Good
Paperback
Pearson Education Limited
1994-05-17
512
0273602829
9780273602828
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.