Books by Branko Ajzele

Branko Ajzele is a husband, father of two, son, brother, author, and a software developer. He has a degree in electrical engineering. A lover of all things digital, he makes a living from software development. He hopes to find enough quality time some day to seriously dive into hobby electronics; he has his eye on Arduino and Raspberry Pi. He has years of hands-on experience with full-time software development and team management, and has specializing in e-commerce platforms. He has been working with Magento since 2008; he has been knee-deep in it since its very first beta version. Branko is regularly in touch with everything related to PHP, databases (MySQL/MongoDB), search/analytics (Solr/Elasticsearch), Node.js, and related technologies. He has a strong technical knowledge with an ability to communicate those technicalities frequently and clearly with a strong direction. He feels comfortable proposing alternatives to demands which he feels can be improved, even when this means pulling a late shift to meet the deadlines. He holds several respected IT certifications, such as Zend Certified Engineer (ZCE PHP), Magento Certified Developer (MCD), Magento Certified Developer Plus (MCD+), Magento Certified Solution Specialist (MCSS), and JavaScript Certified Developer. Instant E-Commerce with Magento: Build a Shop, Packt Publishing, was his first Magento related book that was oriented towards Magento newcomers. After writing this book, he wrote Getting Started with Magento Extension Development for developers. Currently, he works as a full-time contractor for Lab Lateral Ltd, an award-winning team of innovative thinkers, artists, and developers who specialize in customer-centric websites, digital consultancy, and marketing. He is the Lead Magento Developer and Head of Lab's Croatia office. He was awarded the E-Commerce Developer of the Year by Digital Entrepreneur Awards in October 2014 for his excellent knowledge and expertise in e-commerce development. His work is second to none. He is truly dedicated to helping the Lab Lateral Ltd team and his fellow developers across the world.