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Books by Jean-Noel Kapferer

Jean-Noel Kapferer is one of world's foremost thought leaders on luxury and its brands. An active researcher, HEC Paris graduate and PhD-holder from Northwestern University's Kellogg Business School (USA), Kapferer is co-author of The Luxury Strategy and The New Strategic Brand Management and has written many seminal articles. He is a sought after speaker, leading seminars on luxury all around the world at institutions such as HEC Paris, Tsing Hua University Beijing, Seoul Luxury Business Institute and LBI Shanghai. He is also advisor to the president of Inseec Business School (Paris).
The New Strategic Brand Management By Jean-Noel Kapferer
The New Strategic Brand Managementby Jean-Noel Kapferer
Very Good
$33.99
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The Luxury Strategy By Jean-Noel Kapferer
The Luxury Strategyby Jean-Noel Kapferer
Very Good
$28.99
Strategic Brand Management By Jean Noel Kapferer
Strategic Brand Managementby Jean Noel Kapferer
Very Good
$34.99
The New Strategic Brand Management By Jean-Noel Kapferer
The New Strategic Brand Managementby Jean-Noel Kapferer
Very Good
$15.99
Reinventing the Brand By Jean Noel Kapferer
Reinventing the Brandby Jean Noel Kapferer
Very Good
$10.69
Strategic Brand Management By Jean Noel Kapferer
Strategic Brand Managementby Jean Noel Kapferer
Very Good
$10.39
Strategic Brand Management By Jean Noel Kapferer
Strategic Brand Managementby Jean Noel Kapferer
Very Good
$12.69
Ce qui va changer les marques By Jean-Noël Kapferer
Ce qui va changer les marquesby Jean-Noël Kapferer
Very Good
$36.99