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Coopetition Leading Business By Barry J. Nalebuff

Coopetition Leading Business
by Barry J. Nalebuff

Business is a game, but unlike war or sport, the game of business does not require other players to fail. This book examines the paradox between competition and co-operation and why they are, in fact, complementary.
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Coopetition Leading Business Summary


Coopetition Leading Business by Barry J. Nalebuff

Business is a game, but unlike war or sport, the game of business does not require other players to fail, nor is it about how you play. Even brilliant performance won't be enough if you are playing the wrong game. The essence of business success lies in making sure you are in the right game. Two leading business gurus, Brandenburger and Nalebuff, have devised a practice-oriented model based on "game theory" which consists of levers, or PARTS, of strategy - Players, Added values, Rules, Tactics and Scope - which provide a systematic and comprehensive approach to getting started in the right game successfully.

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Additional information

GOR001221348
Coopetition Leading Business by Barry J. Nalebuff
Barry J. Nalebuff
Used - Very Good
Hardback
HarperCollins Publishers
1996-06-20
288
0002556545
9780002556545
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.