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The Campaign Manager By Catherine Shaw

The Campaign Manager

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This is a step-by-step guide to winning local elections, filled with practical examples of how to organize a successful campaign. Included is in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media.

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The Campaign Manager Summary


The Campaign Manager: Running And Winning Local Elections, Second Edition by Catherine Shaw

An ingenious, step-by-step guide to winning local elections, filled with practical examples of how to organize a successful campaign.. Based on the authors three terms as mayor and her numerous successes in managing campaigns is support of both candidates and issues, this book gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, and publicizing local political campaigns. Finding the right message and targeting the right voters with it are clearly explained by means of specific examples, anecdotes, and illustrations. Included is in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. This is an encouraging, lucid presentation of how to win elections at the local level. For those who want to get elected themselves, help their local candidates get elected, or see their favorite ballot measures and initiatives pass, Catherine Shaw has written this clear, concise handbook. Based on the authors three terms as mayor and her numerous successes in managing campaigns is support of both candidates and issues, this book gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, and publicizing local political campaigns. Finding the right message and targeting the right voters with it are clearly explained by means of specific examples, anecdotes, and illustrations. Included is in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. The book also contains helpful illustrations of campaign brochures, lawn signs, flow charts, and an appendix of useful forms for photocopying.Shaws own experience with winning elections, including some in which she was outspent by a five to one margin, attests to the success of her campaign organization techniques. Her witty, anecdotal style never obscures the books main message: A well-organized campaign wins elections. The Campaign Manager assures citizens that politics do matter, and that citizens working at the local level can be successful.

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About Catherine Shaw


Catherine Shaw served twelve years (three terms) as Mayor of Ashland, Oregon, and is currently the Chief of Staff for Oregon State Representative Dr. Alan Bates. She has nearly two decades of campaign management experience and has taught campaign courses at Yale University, the University of California, and Southern Oregon University.

Table of Contents


How to Use This Handbook; The Campaign Team; The Campaign Brochure; The Volunteer Organization; Fund-raising; Lawn Signs; Precinct Analysis: The Sinners, the Saints, and the Saveables; Canvassing; Getting Out the Vote; Direct Mail; Media; The Candidate; The Issue-based Campaign; The Campaign Flow-chart; After the Ball; Afterword.

Additional information

GOR005209389
The Campaign Manager: Running And Winning Local Elections, Second Edition by Catherine Shaw
Catherine Shaw
Used - Very Good
Paperback
Taylor & Francis Inc
1999-10-14
304
0813368480
9780813368481
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.