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Online Marketing Handbook By Daniel S. Janal

Online Marketing Handbook
by Daniel S. Janal

With new information, including the latest on interactive marketing plans, publicity online and home page promotion, this handbook is a comprehensive, step-by-step idea guide advising readers on how to market on the web effectively.
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Online Marketing Handbook Summary


Online Marketing Handbook: How to Promote, Advertise and Sell Your Products and Services on the Internet by Daniel S. Janal

With new information, including the latest on interactive marketing plans, publicity online and home page promotion, the 1998 edition of the "Online Marketing Handbook" is a comprehensive, step-by-step idea guide advising readers on how to market on the web effectively and make money. Presented from a professional marketer's perspective, the tactics, tips and tools described aim to help individuals make the web a crucial part of their future marketing plans. Filled with examples and case histories, the handbook offers advice for an online campaign to increase profits and productivity, enhance customer satisfaction, and successfully compete against competitors. The book includes 50 ways to promote websites and easy-to-follow tactics.

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Table of Contents


ONLINE MARKETING STRATEGY; Adding Online Power to Your Marketing Mix; New Paradigms of Online Marketing; Constructing the Online Marketing Business Plan; Corporate Policies for Web Site Content; Marketing Opportunities on the Internet and Commercial Online Services; ONLINE MARKETING TOOLS; Market Research Online; Customer Service and Support Online; Competitive Research Online; Online Resources That Make You a More Effective Marketer; Measuring Results from Online Marketing; ONLINE ADVERTISING; Understanding Interactive Advertising; Buying, Selling, and Creating Online Ads; Using Online Advertising to Build a Community; ONLINE PUBLIC RELATIONS; Interactive Media Relations; Writing and Distributing Interactive Publicity Materials Online; Building Relationships with Reporters; Interactive Public Relations Strategies for Your Communities; Building Relationships with E-Mail and Private Mailing Lists; Building Relationships with Newsgroups and Forums; Promoting Your Web Site; Crisis Communications; ONLINE SELLING; Designing Your Web Site To Increase Sales; Strategic and Operational Issues for Online Selling; Selling Consumer Products and Services Online; Business-to-Business Selling Online; International Marketing Online; Building Brand Online; THE FUTURE; The Future of Online Markrting; Glossary; Biography; Janal Communications Seminars, Consulting; Index.

Additional information

GOR001239329
Online Marketing Handbook: How to Promote, Advertise and Sell Your Products and Services on the Internet by Daniel S. Janal
Daniel S. Janal
Used - Very Good
Paperback
John Wiley and Sons Ltd
1998-03-16
464
0471293105
9780471293101
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.