They didn't know what they were joining...they didn't know why they were joining it...but joining they were. Danny Wallace was bored. Just to see what would happen, he placed a whimsical small ad in a local London paper. It said, simply, Join Me. Within a month he was receiving letters and emails from intrigued strangers all over the country, eager to sign up. Teachers, mechanics, sales reps, vicars, schoolchildren, pensioners - all pledged allegiance to his cause. None knew what his cause was. Soon he was proclaimed Leader. Increasingly obsessed and possibly power-crazed, he risked losing his sanity and his loyal girlfriend. But who could deny the attraction of a global following of devoted joinees? A modern-day Pied Piper, he travelled the world. From Inverness to Amsterdam, Swindon to Singapore, Paris, Zurich, Crete and Oslo. He became a minor celebrity in Belgium. He had a brush with a criminal mastermind in Devon. He made hundreds of old men all over the world very happy. A book about dreams, ambition and the responsibility that comes with power, this is the true story of a man who created a cult by accident and is proof that while some men were born to lead, others really haven't got a clue.