Danny Wallace was bored. Just to see what would happen, he placed a whimsical ad in a local London paper. It said, simply, "Join Me." Within a month, he was receiving letters and emails from teachers, mechanics, sales reps, vicars, schoolchildren and pensioners-all pledging allegiance to his cause. But no one knew what his cause was. Soon he was proclaimed Leader. Increasingly obsessed and possibly power-crazed, Danny risked losing his sanity and his loyal girlfriend. But who could deny the attraction of a global following of devoted joinees?

A book about dreams, ambition, and the responsibility that comes with power, Join Me is the true story of a man who created a cult by accident, and is proof that whilst some men were born to lead, others really haven't got a clue.