The Internet is the new communications frontier of the 90's and beyond, offering tremendous commercial opportunities. But reaping its rewards requires a daunting journey through a maze of technical, financial, and logistical challenges. To make sense of it all and formulate a plan of action for your business, you need an English-speaking guide. The Internet Business Companion tells you how to harness the Internet's competitive business advantages and explosive market opportunities without bankrupting your business. It succinctly explains how to develop and implement a cost-effective Internet business strategy. Whether your business is a small start-up or an established corporation you'll learn all the information you need to establish an online presence. You'll be able to evaluate Internet services, tools, products, and consultants and determine their true costs and benefits. The Internet Business Companion details the entire process of building a virtual business on the Internet.The book tells you how to: *assess your company's Internet needs and opportunities *design a step-by-step Internet business plan that matches your budget *market products and services using low-cost server services *promote your business presence on the Internet while respecting the online culture *set up an online information source for your company *establish an Internet store front for conducting online sales *understand what Internet tools, including FTP, Gopher, WAIS, and the World-Wide Web, can do for your business. The Internet Business Companion is filled with creative techniques to help you use the Internet to reach and service new markets and customers and generally achieve strategic business goals. If your company is considering or already using the Internet then you need The Internet Business Companion. 0201408503B04062001