A thoughtful look at mission, built around one of the most familar texts from the New Testament: 'God so loved the world that he gave his only Son, that whoever believes in him should not perish but have eternal life'. The book is based on the idea that mission should be central to everything we do. Atkinson argues that, just as God's giving of his Son sprang out of his desire to save the world, the function of the church today is to pass on God's love to those around us. His book considers how Christians can., with this renewed emphasis on love, be active in mission in the world today.